Press releases launches an innovative e-commerce platform to shop local and support charities.


FriendLilyShop is a new e-commerce platform that makes it easier for consumers to shop local and contribute to charities.

FriendLilyShop founder and CEO, Jim Riches, has worked with numerous charities over his years of service, including The Kidney Foundation, and has first-hand experience of the amazing work charities do. He is passionate about helping others in need and believes that the platform will make it easier for people to contribute to charitable causes such as Kids Against Hunger, Peterborough Humane Society, and numerous others.

“We wanted to create an effortless way for people to give back and support their local communities,” says Jim. 

The design of the website is simple and straightforward, making it easy for users to search for their favourite local products. With 10% of all proceeds going to charity, FriendLilyShop provides a straightforward way to contribute, with no extra effort required from the consumer. By purchasing through the platform, shoppers can make meaningful donations to charities and help local businesses grow.

“Jim began working with the Innovation Cluster at a time when charities across Canada were facing immense financial strain due to the COVID-19 crisis. The FriendLilyShop model rests on the principle that consumers, local businesses, and charities can all benefit from working together,” stated Michael Skinner, the Innovation Cluster’s CEO.

The e-commerce platform offers a wide range of products from small business owners and artisans as well as video stories from businesses, charities, and communities. Consumers can learn more about the individuals behind these small businesses and charities, and how their purchases are making a real impact on the lives of those they support.

The website is now live and available for shoppers to begin making meaningful purchases. With its wide range of products and stories, FriendLilyShop is connecting buyers, local businesses, and charities in purposeful ways.

To find out more about FriendLilyShop, visit


About the Innovation Cluster 

The Innovation Cluster is a not-for-profit organization that drives innovative, determined entrepreneurs in the formation and growth of their technology-based companies. Supporting four key sectors, agtech, digital, healthcare, and with a strong focus on cleantech, the Innovation Cluster’s dynamic programming and mentoring ensures start-ups find their best path to market. 

Core funding is provided by The City of Peterborough, Trent University, Fleming College, Peterborough Region Angel Network, The City of Kawartha Lakes, Ontario Ministry of Agriculture, Food & Rural Affairs (OMAFRA), Franklin Empire and the Federal Ontario Development Agency for Southern Ontario (FedDev Ontario).



Media Contact

Michael Skinner, CEO

Innovation Cluster Peterborough and the Kawarthas


Jim Riches, Founder

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