By Moshe Mikanovsky Founder, Products for Good |mmikanovsky@gmail.com When launching a new product, especially in the software space, the excitement of the journey can sometimes overshadow one crucial factor: the product's vision. While there are numerous reasons why products fail—ranging from market readiness to competition—the underlying cause often boils down to one thing: a lack of clear product vision. Imagine you're an entrepreneur with a first product ready for market launch. Now, picture the potential of a clear and compelling product vision. It's not just a mission statement; it's the guiding star that can lead your efforts to success. Let's explore why your product vision matters, the common challenges you might face, and how to craft a vision that inspires..