Rooting for our Canadian athletes in the Paris 2024 Olympic Games has brought new energy and excitement. It has brought us together, creating vitality, unity, and patriotism.  While watching Olympians compete, it’s hard to believe a person can run, swim, or cycle that fast. However, if you have ever competed in any sport, you know that those 60-second races, 40-minute basketball games, and record-breaking weight lifts represent countless hours, weeks, months, and years of dedicated training, discipline, and sacrifice to achieve the medal. The same is true for growth-stage companies launching new, innovative products. As consumers, we see flashy news headlines and digital ads promoting a product. For innovators, those marketing initiatives come after months or years of long days,..